I’m looking forward to seeing if, and how, the Twitter-trawling ‘social influence platforms’ react to this week’s Buyersphere 2015 report from B2B Marketing & BaseOne. I wrote about it yesterday.
The standout finding was that 50% of all B2B purchasing decision-makers didn’t use social media at all to shape their buying decisions and that just 5% of the >200 respondents said they referred to Twitter at any stage for help in their decision-making process. This was the second-lowest score, just edging out the 4% who used Pinterest.
So when agencies trawl Twitter for the noisiest people on particular subjects, and then sell that information to vendors / brands claiming them to be the key market influencers, perhaps the vendors will start to think again. How can they still back up that claim?
http://www.b2bmarketing.net/resources/buyersphere-report-2015