Clik here to view.
How will the ‘social influence platforms’ justify their business after this...
I’m looking forward to seeing if, and how, the Twitter-trawling ‘social influence platforms’ react to this week’s Buyersphere 2015 report from B2B Marketing & BaseOne. I wrote about it yesterday....
View ArticleClik here to view.
IHS Survey –“Which Influencer / Advocate actions does your company value most?”
Interesting evidence from Barbara Thomas, head of the Customer Recognition Program at IHS, when her firm asked 100 organizations, “Which Influencer / advocate ‘activities or assets’ are most valued by...
View ArticleAre vendors even looking for the connection between ‘social’ and ‘influence’?
In preparation for an upcoming White Paper this week I’ve been speaking with three B2B marketing directors, two based in the U.S., the third in mainland Europe. I’ve been asking why they continue to...
View ArticleClik here to view.
New Influencer50 White Paper: ‘Where’s the evidence for investing in B2B...
Influencer50 has issued the latest in its series of White Papers this week, WP#19, ‘Where’s the evidence for investing in B2B ‘social influencers’?’. It asks why Heads of Marketing in B2B organisations...
View ArticleClik here to view.
How could Twitter become a platform of real B2B influence?
Am currently writing a paper asking the question ‘How could Twitter become a platform of real B2B influence?’ I’m basing it on the core six hurdles for Twitter to overcome before it’s a credible source...
View ArticleClik here to view.
Reblog: New Study Shows LinkedIn is the Tool of Choice But Blogging Declines...
There’s a new study from the Society of New Communications Research (SNCR) this week that looks pretty interesting. No surprise about the continued success of LinkedIn – much as we question the B2B...
View ArticleWhy would a top ‘social’ CMO follow 26,000 people on Twitter?
There’s a top tech CMO I follow on Twitter. She doesn’t post that often (which is fine by me), and I don’t always agree with what she says, but I’m happy to get her updates. She’s a vociferous...
View ArticleHow do these ‘social influencer’ peddlers still exist?
In the B2B sector every in-house Marketing VP, Audience Manager or C-level immediately understands that their organisation’s customers & prospects are primarily influenced offline and through...
View ArticleClik here to view.
Are brands getting what they intend when they pay their ‘social influencers’?
I don’t have big numbers to share. I have five anecdotal conversations – each with a CMO, or equivalent, of organizations ranging from $35m to just shy of $1bn revenue. Here’s the first. There’ll be...
View ArticleWhy aren’t in-house vendors & brands talking about their Influencer Programs?
How come we rarely hear from the brands themselves about the success of their Influencer Programs? Rarely a day goes past I don’t hear or read of marketing agencies touting their skills at working with...
View Article